A DANCE WITH TRADITIONS
For Louise Campbell, designing Elements was a dance with the legacy and traditions of Royal Copenhagen. A dance where the historic aesthetics brought to life by masters of the past are invited to let loose in a playful new expression filled with details, quirky surprises, and the informality of modern life.
"In my view, Elements is playful. It’s so important for me to try and say, don’t be afraid of using it, play with it, have fun with it."